For Real-Estate-Media Agency Owners

You built the agency. Does it stop the second you do?

Does every job still route through you? Are margins tighter than the growth promised? Has anyone ever given you a straight answer on what the business is worth, or whether it could sell at all? However well your agency runs, those three answers decide the multiple a buyer will pay.

Answer 16 questions, take about 3 minutes, and find out what your agency is actually worth today, plus the specific levers that move the number.

16 questions · about 3 minutes · free

This free assessment shows you three things in under 3 minutes:

1

What your agency is really worth

A credible range, not the lowball a consolidator quoted you.

2

What's lifting your value and what's dragging it down

Scored across the factors buyers price on.

3

The ranked moves that raise your multiple

And which one to start first.


Built by A27M Group, a working network of real-estate-media agency owners. The U.S. market is a $268M industry split across 6,591 firms, none holding more than 5% share. It rewards the operators who systematize while everyone else stays owner-dependent.

Led by Brendan Hsu, who has spent 5+ years coaching real-estate-media agency owners on the move from owner-run shop to sellable business, the thesis behind the $27M white paper.

Owner-dependent agencies trade at the bottom of their earnings multiple. The systematized, recurring version of the same business trades near the top, often close to double. Same business, a very different number.


Start the assessment.

16 questions, about 3 minutes, free. You get your valuation range and your playbook the moment you finish.

Question 1 of 14

Your valuation and playbook are ready.

Enter your details to unlock your results.

Add it and Brendan will text you a personal read on your numbers. Outside the US, include your country code.

Your answers are used only to generate this assessment and follow up about A27M. We do not share your data with buyers or other owners without your permission.

Your A27M Valuation

Here's where your agency stands today.

A credible read on your current value, what's moving it, and the ranked moves that raise your multiple.

Buyers price your agency on a multiple of its real earnings, its SDE, meaning your take-home plus owner add-backs. Owner-dependent agencies sit at the low end of that multiple; the systematized, recurring version of the same business sits at the high end. The gap below is what closing that distance is worth.

Valuation range

Current value
Target
Systematized · recurring
Your upside
The maximum value you can add by becoming the systematized, recurring-revenue version of the same business.

Illustrative A27M working estimate based on your answers, your reported owner earnings (SDE), and A27M's working multiple frame. Not a formal valuation.

What you shared

How we got your number

Owner earnings (SDE)The profit you reported, including your pay, with a ±12% band
− Owner replacement → adjusted earningsMinus a market-rate salary to replace your role. Buyers, and the consolidators' 2.83x standard, multiply this number, not SDE.
× Your multiple today
= Current value
× Systematized multipleThe same business with documented systems and recurring revenue
= Target value

Value scorecard

Your playbook — start here

These are your highest-impact moves, in plain terms. A strategy call prioritizes them for your situation; the full audit puts a verified dollar figure on each and sequences the plan.

On the strategy session: 30 minutes on Zoom. We walk your scorecard together, and you leave with your top move sequenced. No pitch unless you ask about the audit.
Book your strategy session Learn about A27M Group